Request a demo
Trends
Beauty
Influencer Marketing
Technology
Fashion Weeks
NFT
Luxury

Trends

Learn how to use the different KPIs to measure and understand your performance.

Measuring performance: all you need to know about tracking your influencer marketing campaigns.

Learn how to use the different KPIs to measure and understand your performance.

See more
A social media marketing platform is only as good as the information it can provide to its clients. By analyzing social media platforms it is possible to build a sizable database, however the usable information extracted from this database will be limited. Many users do not to provide all their information in their profile, or choose to provide some information in their bio instead of in the expected fields. Because of this, the scraped data is often incomplete and of limited use to those searching through it.

Applying machine learning to the geolocation of Instagram profiles

A social media marketing platform is only as good as the information it can provide to its clients. By analyzing social media platforms it is possible to build a sizable database, however the usable information extracted from this database will be limited. Many users do not to provide all their information in their profile, or choose to provide some information in their bio instead of in the expected fields. Because of this, the scraped data is often incomplete and of limited use to those searching through it.

See more
Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

How to Leverage Influencer Marketing in China

Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

See more
With France being put under strict confinement on March 16th 2020, most people now spend their days sitting at home browsing through what the Internet has to offer.
Beauty

The impact of confinement on beauty brands and their influencers in France

With France being put under strict confinement on March 16th 2020, most people now spend their days sitting at home browsing through what the Internet has to offer.

A guide on product seeding tactics.
Influencer Marketing

Product seeding: why and how to use this cost-effective activation.

A guide on product seeding tactics.

Building a strong brand is a marketers’ ultimate goal. Creating a personal-like connexion with their customers is the key to reach impactful brand awareness. Consumers aren’t fools, and simply buying products they need is not enough anymore. They want to engage with brands, connect with them and to get customized messages.
Influencer Marketing

On Instagram, user and influencer-generated content boosts brand awareness.

Building a strong brand is a marketers’ ultimate goal. Creating a personal-like connexion with their customers is the key to reach impactful brand awareness. Consumers aren’t fools, and simply buying products they need is not enough anymore. They want to engage with brands, connect with them and to get customized messages.

Fake influencers cost millions to the industry. Here are some tips to detect bots and fake communities on Instagram.
Influencer Marketing

A guide on identifying fake influencers.

Fake influencers cost millions to the industry. Here are some tips to detect bots and fake communities on Instagram.

Discover how Lefty can power-up your influencer marketing program.

Request a demo

Feature

DiscoverManageMeasureCompare

Resources

Case StudiesIndustry ReportsBlogLoginHelp

Contact us

LegalPrivacy PolicyPrivacy Policy CreatorsJobs

Company

contact@lefty.io+33954661035
© 2021 Lefty, 64 Rue Tiquetonne, 75002 Paris France