China is a rapidly growing market with immense potential for Western brands. However, there are often several hurdles to entry, including language barriers, a lack of locally-based teams, and limited knowledge of Chinese social platforms. The Chinese market is too large and lucrative for digital marketers to ignore despite these challenges. Over two-thirds of Chinese consumers use their smartphones to make purchases, totaling around $2 trillion each year, and this number is only expected to grow in the coming years (Statista, 2022), (McKinsey Greater China, 2022). Western brands that can overcome these challenges and tap into this market will be well-positioned for long-term success.

Table of Contents:

• What Strategies Do Marketers Need to Employ to Be Successful?
• Chinese Social Platforms at a Glance
• How to Approach Influencer Casting and Content in China
• Prevalent Influencer Marketing Challenges in China to Take Note of
• A Holistic Approach to the Chinese Market