Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.
Paris maintained its status as the world's fashion capital this menswear season, generating 65% of the total EMV among Men's Fashion Weeks. Its influxes of heritage brands and socially savvy young designers who have mastered 360 event marketing captured the zeitgeist of social media.
Meanwhile, Milan remains firmly on the menu for its classics, with Prada, Gucci, and Fendi impacting significantly.
London's appeal remains on young designers; less influential attendees mixed with designers shifting their shows to more prominent cities deemed the event almost missable for S/S23 had it not been for keen press interest. As a result, the small-scale event garnered just 0.3% of Fashion Month's overall media value.
Throughout this report, Lefty teams up with Karla Otto, combining data intelligence with industry know-how, for a report that uncovers the data behind the scale and statistics of Men's Fashion Week.
This report covers: