Lefty realized this Q1 2019 report on Germany by studying nearly 3 000 active influencers in the German beauty industry. A thorough overview of brand performance including the most successful companies in the country. Find out the strategy adopted by top brands and discover top German influencers' behaviour.
As an influencer marketing platform, Lefty gathered exclusive results from an exhaustivestudy of influencer marketing as applied to the beauty industry.
Who are the brands in this growing market? What are their strategies? What are thespecifics of the German market? How do influencers and audiences behave? Here is areview of a thriving industry on Instagram.
The study was realized over the first quarter of 2019 (01/01/19-03/31/19) using ourAI-based indexing technology that captures all European influencers (<3.5k followers)active in the beauty sector.
Note: influencers who didn’t post any beauty related content during 2019 Q1 do notappear in this study.
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