Guccighost was one of the first, and only, examples of a luxury brand partnering with an artist who used the brand’s intellectual property for their own creative projects.
Xiaohongshu launched their NFT channel R-Space, which gained 13 million views until the end of May.
Bored Ape Yacht Club NFTs continue to expand in popularity as sales move into the $2 billion range.
Prada’s first #NFT drop as part of their #Timecapsule collection cements luxury brands moving into the blockchain space.