"Sephora utilizes the influencer marketing platform Lefty to orchestrate impactful global influencer marketing campaigns with several partners across the world, and various international markets.” 

Eva Veran, Digital Influence Project Manager, Sephora Collection

Download the full report, and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers. 

Lefty_CaseStudy_SephoraCollection.pdf

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Sephora: Influencer Marketing Case Study

In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

Lefty_Report_Beauty.pdf

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

LeftyxKO Fashion AW2024 Report.pdf

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

AW24 Fashion Week Roundup

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.  