Industry Reports

Roundup Men's Fashion Week AW23

Menswear Fashion Week is back with a bang, growingan astonishing 41% seasonally, generating a total EMVof $151M.

PFW Menswear AW23

The fashion capital didn't fail to thrill, with 81 events, all of which were physical. A return to full force saw the city generate $98M in EMV, up 32% from SS23. 

MFW Menswear AW23

AW23 was an absolute standout season for Milan's Menswear edition, producing the highest visibility in recent years.

Fashion: A Year in Data 2022

A recap of the events and viral moments from Fashion's best brands and creators in 2022.

Beauty & The Evolution of Influence

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

How to Leverage Influencer Marketing in China

Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

The Power of K-Pop

Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

Women's S/S 23 Roundup Report

Key brand and influencer metrics from Women's S/S23

PFW Womenswear SS23

“Has There Ever Been a Time Where High Fashion Has Ever So Closely Intertwined Itself with Pop Culture?” ­—­Derek­Blasberg,­October­2022

MFW Womenswear SS23

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

LFW Womenswear SS23

In a Fashion Week like no other; London still delivered.

NYFW SS23 Menswear

NYFW Womenswear SS23

New York Fashion Week is back with vengeance, alive with parties, protest, and digital-first thinking.

Men’s Fashion Week SS 23: A look back at key trends & insights

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.

Paris Fashion Week SS23 Menswear

The final stop on the menswear circuit, Paris Fashion Week played host to some of the world's leading names in luxury. Not only did it draw in a sea of industry professionals, but swarms of fashion fans, desperate to catch a glimpse of the personalities attending the shows.

Chinese Social Platforms at a Glance

WeChat, Douyin, Weibo, Little Red Book / Red / Xiao Hong Shu

China’s Verdict on Men’s Fashion Week S/S 23

Everything you need to know about Men's Fashion Week SS23

Milan Fashion Week SS23 Men's Wear

With Covid restrictions eased, Milan Men’s returned in full force for S/S23, with 63 shows, presentations and digital activations showcasing the best of Italian luxury fashion.

What Strategies Do Marketers Need to Employ to Be Successful in China?

Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

Drawing of people partying at Coachella

Coachella 2022: Are brand activations worth the investment?

Brands are investing more money into exclusive events and parties at Coachella to generate user engagement on social media and appeal to key demographics. However, are these activations worth the investment?

Drawing of shoes print on a red background

Running Shoe Market Study 2022

As the running shoe market continues to grow annually, see which brands are the up-and-coming players to watch.

Drawing of a woman with glass

Review | The Best Brands From Fashion Week A/W 2022

Fashion Weeks across the globe for AW22 showed an overall decrease in visibility of 13.6% compared to SS22 shows. Except for Paris, all preceding Fashion Weeks lacked growth due to drops across the board in posts, influencers, and engagement.

Will Gen Z Take Center Stage at NYFW?

Ready to see the new wave of young talents dominating New York Fashion Week? We took a look at how Generation Z is changing the industry, who their key opinion leaders are, and what brands dominated NYFW AW 22 with Gen.Z collaborations.

The State of the Champagne Market: Influencer Marketing Insights for 2022

Which champagne houses are leading the industry and evolving in the influencer marketing landscape?

niche fragrance influencer marketing

Niche Fragrance Influencer Marketing Study

This is a niche fragrance influencer marketing study based on 16 brands in the European market. In this study, you’ll learn: 1. The State of the Niche Fragrance Market. 2.Top Fragrance Brands List & EMV Ranking 3.Top Brands Strategic Analysis 4.Lots more

Beauty brands in FW

Fashion Week's impact on beauty brands

Learn how Fashion Month impacts the participated beauty brands, know which beauty brands ranked highest on social media, and read about the top talents' content strategies fueling this success

Top 10 Luxury brands

Top 10  Fastest-Growing Luxury Brands for 2022

Which luxury brands are growing the fastest and leading the industry on social media?

Makeup brands's strategy in Halloween

Explore how makeup brands win brand awareness with influencer campaigns during Halloween 2021

Milan Fashion Week

Evolution of Milan Fashion Week 2021

Explore which brands in Milan Fashion Week reigned supreme in terms of their influencer partnerships and content compared to earlier Milan Fashion Weeks.

Paris Fashion Week

Paris Fashion Week 2021

How key brands participating in Paris Fashion Week 2021 evolved their influencer marketing strategies and content.

London Fashion Week

Evolution of London Fashion Week 2021

How top participating brands in London Fashion Week invested in influencer partnerships and modified influencer content from previous London Fashion Weeks to now.

Discover how Lefty can power-up your influencer marketing program.

Request a demo