Guccighost was one of the first, and only, examples of a luxury brand partnering with an artist who used the brand’s intellectual property for their own creative projects.
Xiaohongshu launched their NFT channel R-Space, which gained 13 million views until the end of May.
Bored Ape Yacht Club NFTs continue to expand in popularity as sales move into the $2 billion range.
Prada’s first #NFT drop as part of their #Timecapsule collection cements luxury brands moving into the blockchain space.
Gen. Z and Korean Stars drove the most value for this season's Fashion Weeks
Milan Fashion Week (running from Feb. 22-28) was a star-studded event with Gucci making a return and a new creative director for Bottega Veneta. Still, the social media response lacked the same hype as last season.
Last week, New York Fashion Week shows concluded with a bang as Generation Z took center stage and emerging brands gained increased visibility across Instagram.
With France being put under strict confinement on March 16th 2020, most people now spend their days sitting at home browsing through what the Internet has to offer.
A guide on product seeding tactics.