Influencer marketing has become in a few years one of the most important communication channels for lifestyle brands. In this new paradigm shift, there will be winners and losers. Brands that invest early on in building long-lasting relationships with relevant opinion leaders will get the higher ground.
For the past couple of years now, fashion brands have been collaborating with influencers and celebrities to reach a wider audience via social media. Lefty studied Paris Fashion Week Women’s (PFW - February 25 - March 5, 2019) to spotlight the most visible brands on influencers Instagram feeds.
Thanks to Lefty, Guerlain boosted its influencer marketing program in all key markets to become the 5th most visible heritage beauty brand on social media.
We deliver exclusive results from an exhaustive study on influencer marketing applied to the beauty industry in France. What brands make a difference in this market? Where does France stand in the European market? Who are the top influencers in the market?
Building best-in-class influencer programs revolve around a simple mantra that most successful brands harness: identifying relevant influencers and nurturing their relationship. Deep dive into the tactics that will allow you to deploy these principles the right way.
Lefty realized this Q1 2019 report on Germany by studying nearly 3 000 active influencers in the German beauty industry. A thorough overview of brand performance including the most successful companies in the country. Find out the strategy adopted by top brands and discover top German influencers' behaviour.