Fashion: A Year in Data 2022

2022 was a triumphant year for Fashion. With Covid restrictions easing across the globe, the return to the runway was met with a sigh of relief from the industry and a flurry of extravagant events and viral moments from Fashion's best brands and creators. 

After two years of screen time, brands leaned in on the power of performance, carving a sense of emotion and magic in myriad ways. From far-flung destination runways to shows that married performance, art, theatre, and dance, 2022 reinforced Fashion as a multi-sensory experience where story is everything.

Meanwhile, the era of influence continued to explode, with the creator economy growing by 335% over the past five years. Fashion, especially, is an industry where it is omnipresent and all-important. This year saw K-Stars stars take over Kardashians, to dogfluencers and Drag Queens dominating street style.

Karla Otto x Lefty's Year in Review draws from the commentary of our collaborative work, balancing proprietary data with creative insight for a unique and analytical narrative on the year in fashion.

First name *
Last name *
Company email *
Company name *
Phone number
an illustration of a woman with long hair.

Schedule a personalized demo

Tell us a few things about yourself, and we’ll show you a lot more about us.

Request a demo

Learn more about the influencer industry with Lefty reports

Fashion Weeks on X Wrap Up

Fashion Weeks on X Wrap Up

The SS26 season was defined by transformation, with 15 major creative debutsacross top fashion houses capturing global attention. These moments sparked lively debates on X, where fashion enthusiasts, media, and fandoms amplified the season’s highlights. SS26 proved that influence today is as digital as it is physical, with the most unforgettable moments shared, discussed, and celebrated in real time. Leveraging X data, AI Grok insights, and a curated Lefty sample of 600 key amplifiers, our report delivers a data-driven look at the debuts that defined SS26 and the digital voices that propelled them worldwide.

SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.